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TL: We partner directly with farms in Japan so we’ve cut out all the middlemen. Matcha is primarily grown in Japan, so how do you source your ingredients to ensure authenticity? Consumers now take natural ingredients as a given, so we are focussing on how we can give them a better energy boost – that means a longer lasting type of energy that doesn’t give them the crashes or the negative side effects that other energy drinks do.

The second wave was natural energy drinks that focus on providing the same type of energy, but through natural ingredients.

The first wave was coined by the likes of Red Bull and Monster and they focus on providing energy at any cost. The way we think about the energy category is in three waves. What makes PerfectTed different from other matcha drinks?

We moved back to the UK and saw a massive opportunity to support people by providing them with a source of caffeine that we were using ourselves. When we launched, we were living in the US, Marissa was in New York and I was in LA where matcha was massive. We quickly realised that it was a superior source of caffeine that allowed us to access other amazing benefits like antioxidants and vitamins. The founders of PerfectTed are Teddie Levenfiche, Marissa Poster and Levi Levenfiche (left to right).

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